How to set up Google Ads conversion tracking Shopify

Conversion tracking is a powerful tool that allows businesses to track the effectiveness of their Google Ads campaigns by measuring the actions that users take on their website after clicking on an ad. If you have a Shopify store and want to set up Google Ads conversion tracking, here are the key steps:

1. Set up a Google Ads account: The first step to setting up Google Ads conversion tracking is to create a Google Ads account if you haven’t already. You’ll need to link your Google Ads account to your Shopify store.
2. Create conversion actions in Google Ads: Once you’ve set up your  account, you’ll need to create conversion actions for the actions you want to track. In Shopify, you can create a custom conversion action by creating a new page in your Shopify store with a unique URL that is only accessible after a conversion is made.
3. Install the Google Ads conversion tracking tag: Once you’ve created your conversion actions, you’ll have to install the Google Ads conversion tracking tag on your Shopify store. This involves adding a small piece of code to your website that tracks when a user completes a conversion action.
4. Verify that conversion tracking is working: Once you’ve installed the conversion tracking tag, you’ll need to verify that it’s working properly. This can be done by completing a test transaction on your website and checking the Google Ads dashboard to ensure that the conversion is tracked.
5. Optimize your campaigns based on conversion data: Once your conversion tracking is set up and working properly, you can use the data to optimize your Google Ads campaigns. This might involve adjusting your bids, targeting, or ad copy to maximize the effectiveness of your campaigns.

Setting up Google Ads conversion tracking for your Shopify store involves creating a Google Ads account, installing the conversion tracking tag on your website, and optimizing your campaigns based on conversion data. By following these steps, you can accurately measure the effectiveness of your campaigns and make data-driven decisions to improve your advertising results.