Getting Started with Amazon PPC: How it Works and How to Set it Up

Are you selling products on Amazon but need help gaining visibility and to attract customers? Then, Amazon PPC (Pay-Per-Click) might be the solution to increase your sales and grow your business.

This article will provide an overview of it, explain how it works, and guide you through setting up your first campaign.

 

What is Amazon PPC?

It is a type of advertising where you pay to have your products appear in the search results and on product detail pages on Amazon. With Amazon PPC, you only pay when a shopper clicks on your ad, hence the name “pay-per-click.”

 

Amazon PPC ads are keyword-targeted, meaning you choose the keywords you want your ads to appear for and then bid on them. Then, when a shopper searches for those keywords, Amazon will display the ads with highest bids in the search results.

 

How does it work?

To start, you must create a campaign in your Amazon Seller Central account. You can choose from three types of campaigns:

• Sponsored Products: Promote individual products in Amazon search results and on product detail pages.
• Sponsored Brands: Promote your brand and products in Amazon search results and product detail pages.
• Sponsored Display: Show ads to shoppers who have viewed similar products on Amazon or visited your product detail pages.

 

Once you’ve decided the type of campaign you want to create, you’ll need to select the products you want to advertise, choose your keywords, and set your bid amount.

The bidding process for Amazon PPC is a bit different from other platforms, like Google Ads. With Amazon PPC, your bid is a “maximum bid,” meaning you won’t necessarily pay the total amount. Instead, you’ll only pay the minimum required to beat the next highest bidder.

 

Tips for Setting up Your First Amazon PPC Campaign

1. Start with Sponsored Products: This is the most accessible type of campaign to set up and the most effective for driving sales. Choose your top-performing products to advertise and target relevant keywords.
2. Do Your Keyword Research: Use tools like the Amazon Keyword Tool or Keyword Scout to find the most relevant keywords for your products. Focus on long-tail keywords with high-search-volume and low-competition.
3. Set Your Bids Conservatively: Start with a low bid and gradually increase it over time as you gather data and optimize your campaign. It’s better to bid conservatively first to avoid overspending and wasting your budget.
4. Monitor and Adjust Your Campaign: Check your campaign regularly to see how it is performing and adjust as needed. This includes changing bids, pausing underperforming keywords, and adding negative keywords.

 

Amazon PPC is a dynamic and effective strategy to elevate your sales and expand your business on the Amazon platform. Implementing the tips detailed in this article will guide you in crafting impactful campaigns that can significantly enhance your sales performance. For those who are just starting out or seeking expert assistance in mastering Amazon PPC, our agency, Amzing PPC, is here to help. We specialize in creating customized Amazon PPC strategies that align with your unique business goals. It’s advisable to begin with a focused approach, carefully monitoring your campaigns to maximize the efficiency of your advertising spend. With the right guidance and a strategic approach, Amazon PPC can be a game-changer for your business.